Shinedoe and Techno as an Expression of Freedom [Interview]

“Techno has always meant for me a way of expression, out of the boundaries and freedom.”

The DJ and producer Shinedoe shares an authentic vision of Techno, her career, and a special connection with Brazil. Known for her hypnotic beats and commitment to diversity, Shinedoe has carved a unique path in electronic music. With over two decades in the industry, she has navigated through evolving genres and built an impactful career that bridges her Nigerian heritage and Dutch upbringing. Below, check out her exclusive conversation with DJane Mag, where she reflects on the evolution of Techno, the social role of the genre, and her bond with Brazilian fans.

Your journey in electronic music spans over two decades. How do you feel your sound has evolved, and what were some key moments or influences that shaped your artistic direction?

When I started deejaying at 19, there were different sounds and new artists. I got inspired by lots of music from Detroit, Chicago, Berlin, the UK, Sweden, and also the Netherlands. There is a wave coming and going from genres and going back to what was. For me, it's important the feeling I get from a track; if it resonates with me, I play it. It doesn’t matter who the artist is or the style.

As an artist who has consistently embraced diversity, how do your cultural background and life experiences influence your music production and the message you convey through your art?

My Nigerian roots have an influence; it’s in my DNA. Coming from a family where music and dancing are part of the culture. I was born in the Netherlands, so the environment where I grew up also influences my music. It’s a mix, and you hear everyday life in the music I play and produce.

Techno has always been associated with counterculture and social movements. In today’s world, how do you see the role of Techno in addressing social or political issues, and do you consciously integrate this into your sets or productions?

Techno has always meant for me a way of expression, out of boundaries and freedom. When there is war, pain, or injustice in the world, I feel it, and it affects what I produce. I just can't ignore what is happening. So it depends on which state I’m in when I produce.

You co-founded Intacto Records, a platform for innovative Techno. What were the biggest challenges you faced in running your own label, and how do you ensure that Intacto stays true to its original vision while adapting to a changing music industry?

We had Intacto for 16 years. The biggest challenge was finding producers with their own musical identity, which resonated with our label vision.

Having performed across the world, do you find that different audiences and cultures impact how you approach a set? How does the energy or vibe in places like Berlin or Tokyo compare, for example?

When I get booked as an artist, I give the audience a Shinedoe vibe. The energy in each country is great. In the end, the audience just wants to dance and have a good time.

Your music blends hypnotic Techno with organic rhythms and soulful elements. Could you describe your process when you're in the studio? How do you approach innovation while staying true to the essence of your sound?

I don’t have a fixed process. It starts with jamming, and then something comes out of it which goes beyond mind and plans.

As a veteran in the industry, you’ve no doubt seen many artists come and go. What advice do you have for young, aspiring DJs and producers, particularly women or minorities, trying to break into the Techno scene?

There are so many factors, so it’s not easy to give just one answer to this question. When I started in the mid-90s, there weren’t as many DJs and producers as now. It also depends if promoters or club owners are giving artists the chance to play at their events. To keep it short, find your own voice as a DJ and/or producer and find a way to bring it to the world.

Techno has continually evolved since its inception. Where do you see the genre heading in the next decade, both musically and culturally? What excites you most about the future of electronic music?

Techno will keep on moving; different interpretations come and go. I feel it will go back to the essence. I don’t know what the future brings; I’m just enjoying every moment.

You’ve performed in Brazil a few times. Can you tell us more about where you played and how this connection with Brazil came about? What were your impressions of the crowds and the energy during those performances?

I love Brazil, the energy on the dancefloor, and the warmth of the people. I have often been invited by Renato Ratier to play at D’Edge in São Paulo. I also played at a party in Florianópolis. Brazil was then combined with my South American tour. I just finished a remix for Unique Reason on Sudd Wax, a label from Brazil. This track will be out on vinyl around 2025.

Brazil has a strong and passionate electronic music scene. Do you have any plans or a desire to return to Brazil for future performances? What makes playing in Brazil special for you?

It’s been a while since I played. I’d love to come back again.

Your Brazilian fans have followed you over the years. Do you have a message for them? What do you hope they take away from your music when you perform?

My message to my fans: see you soon! I hope they feel free, light, and happy.

Brazil has a rich musical heritage, from samba and bossa nova to modern electronic music. Are you familiar with any Brazilian genres or electronic artists? Have you ever been inspired by Brazilian music in your own work?

I love the African heritage in Brazilian music. So anything with rhythm, soul, and feeling, I’m drawn to. Some electronic artists from Brazil who have released on Intacto in the past are Renato Cohen, who did a remix for me, and Wehbba, who released a track. Anna is also well-known internationally.

The electronic music scene in Brazil has been growing rapidly, with local artists gaining international recognition. How do you perceive the electronic music scene in Brazil, and do you see any future collaborations with Brazilian producers or DJs?

I just finished a remix for Unique Reason on Sudd Wax, a label from Brazil. This track will be out on vinyl in 2025.

Through her words, Shinedoe reveals a passion not only for Techno but also for the global music community, connecting her artistry with diverse cultures and audiences. Her connection with Brazil highlights the universal appeal of electronic music, transcending borders and creating shared experiences. We look forward to seeing Shinedoe continue her journey in electronic music, resonating with fans across the world, including here in Brazil.

Connect with Shinedoe:

• Website: https://www.shinedoe.com
• Instagram: https://www.instagram.com/shinedoe_artist/
• Twitter: https://twitter.com/shinedoe
• Soundcloud: https://soundcloud.com/shinedoe
• Beatport | Spotify | Bandcamp